SEO (Search Engine Optimization)

You might have heard the term "SEO," and not understand what it means. SEO simply stands for Search Engine Optimization. It means, "things you can do to place higher in search."

Search placement is important because eBay is search driven. Buyers search for what they want, and if your keywords don't match what buyers enter, they won't see your item and subsequently, won't buy it. So you have to call items by the correct names or you won't connect with buyers.

eBay also has very specific criteria for placing items higher in search, and lower in search. So you might not even know that you can take specific actions to place higher, or that you might be punished for doing or not doing very specific things that push you to the bottom.

Dig into these videos that explain how you can improve SEO and sell more items on eBay.


Your Instructor


Suzanne A. Wells
Suzanne A. Wells

eBay seller since 2003. Self-proclaimed eBay addict teaching eBay the right way.


Course Curriculum


  Listing Tips
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  Technology Tips
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  Case Studies and Experiments
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is closed for enrollment.